Lassoo Media
Media Strategy
Defines how media and communications drive real business outcomes. As a leading New Zealand-based media strategy agency, we look beyond channels and formats to understand the wider market. That includes category dynamics, economic signals, competitor behaviour, and shifts in consumer attention. From this, we set direction: where to play, how to show up, and what is most likely to influence behaviour.
Planning & Buying
An integrated, omni-channel approach built around real human attention rather than just media delivery metrics. Our media planning services cover online and offline channels, ensuring your brand appears in the right places at the right time. From a trading/buying point of view, we focus on reach, frequency, and overlay attention, then negotiate placements to deliver strong value.
Search engine marketing
Puts your brand in front of people already searching for what you offer. We manage paid search campaigns across Google Ads and other platforms, focusing on intent, efficiency, and conversion. Whether it’s lead generation or e-commerce, we manage campaigns, taking into account contextual data to help capture demand and drive measurable business results.
Search engine optimisation
Builds long-term visibility in organic search. Our SEO services improve how your website ranks on Google and other search environments through content optimisation, technical SEO, and site structure improvements. This creates sustainable traffic growth and reduces reliance on paid media over time.
Programmatic delivery
Precision buying using data, with clear controls in place. We deliver programmatic advertising through private marketplaces (PMP), Programmatic Guaranteed (PG), and real-time bidding environments. Every campaign is structured with strict controls around audience targeting, viewability, and brand safety, placing your ads in environments that protect your brand and drive performance delivery.
Adtech & Martech integration
Connects your data and platforms into a usable system. We integrate marketing technology platforms including analytics tools, CRM systems, and ad platforms. This improves audience targeting, data visibility, and reporting, helping link media investment to business performance.
Investment strategy & negotiation
Ensures every dollar is working as hard as it can. Our investment team develops channel and partner strategies, then negotiates competitive rates and added value. Every benefit is returned directly to clients, with full transparency and audit rights built in. There are no hidden mark-ups or undisclosed fees. The value we secure flows straight back into your media investment. That means our strategic media recommendations are driven by what works, not by how we get paid.
Lassoo Consult
Marketing Mix Modelling & Analysis
We apply a variety of econometric and statistical techniques and transformations to analyse the performance effects of marketing, pricing, competitor activity and external market conditions - enabling data-driven resource allocation that maximises business effectiveness. Our depth and diversity of experience means we design and interpret models in ways that extract maximum signal and deliver genuine utility for our clients. The outputs are practical and decision-ready: investment allocation ratios across media channels, marketing response curves, and individual channel response curves that show exactly where spend works hardest.
Customer Profiling & Lifetime Value Modelling
We use cluster analysis to build customer segmentations based on behavioural and demographic characteristics - identifying which customer features predict long-term value and which signal risk. The goal isn't segmentation for its own sake, but a cleaner understanding of where to compete and at what cost. That thinking translates directly into practical outputs: acquisition bid ceilings by segment, cost-of-acquisition payback timeframes, and churn propensity analysis that keeps retention strategy ahead of the curve.
Quantitative Brand/Sentiment Tracking
We apply quantitative measurement and analysis to track brand awareness and consumer perceptions over time - building a clear picture of brand strength that informs both messaging and budget decisions. Because brand health isn't a feeling, it's a signal. The outputs give clients something concrete to act on: prompted and unprompted awareness metrics, brand equity associations that reveal how the category really thinks about you, and shopper repertoire analysis that maps where your brand sits in the consideration set.
Interactive forecasting & Scenario Planning modelling
We combine historical data, statistical modelling and strategic assumptions to predict likely future outcomes - giving clients a structured way to evaluate how different scenarios may impact business performance. The value isn't in a single forecast but in understanding the range of possibilities and the levers that drive them. Outputs include a baseline projection of expected performance under current market conditions, predicted trajectories across different scenarios and conditions, and sensitivity analysis that identifies the key variables your business is most exposed to.
Experimental Test & Learn Frameworks
We design statistically valid experiments to test hypotheses about the causal impact of different channels, messages and incentives - moving clients beyond correlation and into genuine proof. The distinction matters: knowing something works is different from knowing why it works and how much it contributes. Outputs include incrementality tests that isolate true uplift from background noise, and pre-launch tests of product features and pricing that reduce the risk of getting it wrong at scale.
Data Workshops & Integrated KPI System Workflows
We run interactive cross-department workshops to bring teams into alignment - clarifying objectives, establishing KPIs, and drawing a clear line between tracking metrics and diagnostic metrics. The goal is to connect disparate data sources and the decisions that flow from them into a single, coherent system. Too many organisations are held back not by a lack of data but by a lack of agreement about what the data means. The outputs are a unified understanding of business performance across the organisation, and a meaningful reduction in the vanity metrics that look good in a deck but tell you nothing useful.
BI Dashboard & Decision Systems Design
We design and build diagnostic dashboards that go beyond internal metrics - incorporating market context and competitor marketing signals so that business performance can be assessed against current conditions, not in isolation. Most dashboards tell you what happened. Ours tell you why, and what it means given where the market is right now. Outputs include BI dashboard and integrated decision-making system design, contextual business diagnostic metrics that reflect real-world conditions, and clear, pre-agreed governance frameworks and performance levers so teams know exactly what to do when the numbers move. We also provide strategic budget advice - translating what the diagnostics reveal into confident, evidence-based recommendations on where to invest, where to pull back, and why.
Lassoo PR & Social
Public Relations
We work across consumer and corporate PR - media relations, issues management, crisis communications and media training - helping organisations say the right thing, at the right time, in the right places. Our approach is grounded in news judgment and a clear understanding of risk and opportunity. The result: organisations that protect trust, build credibility and hold their ground in a fast-moving media environment.
Internal Communications
When things are changing, people need to understand what's happening, why it matters, and what it means for them. We design and deliver internal communications strategies that make that easy - practical, timely, and built around how people actually receive and act on information. From leadership messaging to change communications, we help organisations stay aligned.
Content
We create all forms of content - newsletters, websites and campaigns, written with clarity, relevance and discoverability built in. Content designed to be seen, understood and acted on, and optimised for search and emerging AI platforms, so your brand stays visible as the way people find information continues to change.
Social Media
From strategy to community management, we handle every dimension of social media. Creative ideation, content creation, posting, paid boosting - across key platforms, with a focus on building presence, engagement and relevance that connects to real business objectives.
Creator Management
We manage influencer and content creator partnerships end-to-end on behalf of our clients - from selection and briefing through to delivery and reporting. Every partnership is built for credibility, chosen to extend genuine reach and influence, and held to brand standards that ensure measurable outcomes.
Sponsorships
We support sponsorship and partnership programmes from fit assessment through to activation and evaluation - with every engagement clearly defined, strategically aligned and measurable. Because the best partnerships deliver value well beyond logo placement. They're built around communication and brand goals from the start.
Media Partnerships
We work closely with publishers to build media partnerships that do more than buy space - delivering integrated and creative solutions that extend reach and make campaigns work harder.
Events & Activations
We design and deliver events and activations built to engage audiences and travel further - generating attention, participation and shareable moments that live on long after the event itself.
Recent Recognition
(Awards)
