Research

Understanding the motivations and behaviour of customer segments is a crucial piece of the communications puzzle. It goes hand in hand with the data we gather and assemble for clients to understand performance.

Research often takes us into the macro and theoretical world, providing a useful filter for our data analysis. The reverse is also true. Using research and data to interrogate a problem, understand what is relevant and support a strategic view is core to our operating rhythm.

We subscribe to all the leading research-based products including Nielsen CMI, TVmap and Canvas 8, and are adept users.

We also have experience in commissioning bespoke research projects including focus groups when the requirement becomes particularly granular.

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OTHER THINGS WE DO

Strategy/Planning

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Influencer Management & Strategy

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