Paid Media

The distinction between digital and traditional has dissolved as consumer consumption of media rapidly evolves. It is wrong though to consider some “traditional” platforms are not relevant in contemporary planning and as such, we take a completely agnostic approach and apply our craft, based on real data and insights.

We understand the distinction and interplay between brand communication, performance media and promotional campaign activity. Because all communication plays a role in branding.

Lassoo is fully accredited and a member of the Commercial Communications Council.

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OTHER THINGS WE DO

Strategy/Planning

Creative Production

Marketing Automation

Research

Activation

Investment

Crisis Management

PR/Media Relations

Digital

Social Media

Influencer Management & Strategy

Brand Partnerships

Optimisation & Reporting

Content

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