Marketing Automation

How businesses manage direct customer relationships, whether it’s for lead generation on big ticket purchases or ongoing engagement has become a key challenge for marketers. This has led to the rise of marketing automation technologies from the most straightforward iteration to the massively complex.

Building IP in the marketing automation space was a natural evolution of Lassoo’s digital capability as we look to support our clients’ ability to attract and retain more customers.

We have first-hand experience of most of the commonly utilised email marketing, marketing automation and customer engagement platforms.

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