Lassoo Round Up / May 2020
Lassoo Round Up
Consumer
Buy NZ Made
There has been a massive focus from kiwis to support local businesses. This Facebook group grew from zero to nearly 300,000 followers in just over a week. Whilst this sentiment is admirable, it will require consumers to do their part too.
Historic research shows being NZ owned or made, doesn’t always influence consumer behaviour… we are hopeful this will have shifted.
Game Time
According to ANZ, card spending on digital games is up 320 percent for the first 21 days of April, compared to the same period last year.
However, there are grave concerns that this is creating new behavioural patterns that will have negative effects post lockdown.
Anzac Day With A Difference
Dressing gowns, handmade poppies and chalk drawings were on display across the country as New Zealanders did their bit to mark Anzac Day within their bubbles.
Radio New Zealand captured some of the ways New Zealander’s marked the day of remembrance.
In Australia, the social distancing measures in place also halted the day’s usual activities. While some Australians did make it to places of significance to pay their respects at dawn, Business Insider Australia has shared some photos showing the extent of COVID-19 disruption.
Beware Of The Takeaway Hangover
When the clock struck midnight and we moved into Level 3, did you run to get your overdue fix of takeaways?
A few of us at Lassoo have sheepishly admitted to giving in to the temptation of a meal cooked by someone else and woke on Wednesday to what could only be described as a food fog/hangover.
But why have our bodies betrayed us like this?
A quick Google search has uncovered that salt dehydrates you, fat takes a long time to digest, and sugar and carbs will spike your blood sugar levels. On top of that, eating more than you usually would causes blood to divert away from your brain, lungs and heart as it works to digest your food.
So, this weekend as you enjoy your end of week treat, avoid the hangover by practicing portion control and drinking plenty of water.
Connection
Old News
While we are all suffering from Covid-19 news fatigue, it has been interesting to see how similar the coverage from 100 years ago was during the last global pandemic.
Zoom Boom
Just as investors were being richly rewarded for Zoom reaching 300M daily users, it turns out they were daily meeting participants. A significant oversight on their behalf. Zoom stocks dropped significantly as a result but are still up considerably from the start of the year.
More Free Ads
Lumo, Mediaworks and (watch this space for more local media) are offering free advertising for struggling businesses.
While we applaud the initiative, we do worry that these media organisations will be left with some tough decisions around arbitrating these funds. Everyone is worthy and tough calls will have to be made as space gets snapped up.
Gingerbread
Whilst slightly inappropriate with lots of bad language, we have been looking forward to Gingerbread’s adventures every Monday. Tom Sainsbury, a local comedian, has seen his popularity skyrocket since the conception of Gingerbread the cat.
Tom uploads these videos Monday morning and by lunchtime they’ve had tens of thousands of views.
Brands
Can't Touch This
How would you like your coffee served?
By plank or by train?
Five weeks equals 2.8m less disposable coffee cups used in New Zealand – perhaps all cafes should try this.
Hand Reference
Been wondering how brands in other countries have been responding to Covid-19? Ads of the world has put together this handy collection, so you need not wonder anymore.
Authenticity Is Key
“Be authentic and value-based in your marketing” is the advice coming from a
survey by Havas Australia.
More than 1000 consumers were surveyed, and according to a report by CMO, two-thirds said they’d “abandon brands and businesses that only act in their self-interest in the current environment”.
For those brands that act authentically by helping the greater good, there are benefits to be had. Of those surveyed, 80 percent believe brands have an important role to play in the COVID-19 crisis, while 78 percent reported a stronger affiliation with brands and businesses that go above and beyond during this time of crisis.
CMO’s full rundown of the survey can be read here.
We Will Not Forget
We are pretty sure this idea from Steinlager made every New Zealander who saw it feel a little bit prouder to be a Kiwi.
A brilliant example of how powerful and emotive advertising can be when it focus on making people feel something instead of trying to make them buy something.
Media
Community Newspapers Get The Green Light
A sigh of relief was heard across the industry this week as Level 3 has given all
media organisations, including community newspapers and magazines, permission to reopen.
As long as they are meeting the requirements of safe operation under Level 3, the organisations may operate production and delivery of products.
Under Level 3, everyone must still work from home unless that’s not possible, and travel restrictions also apply and should be limited to minimum distances.
And while delivery of physical products is allowed, it must be contactless. With this, online and broadcast delivery of content is the preferred option according to guidance from WorkSafe.
New Shows Ratings
TVNZ 1 continues to dominate the top 10 shows of the week AP 5+. 1 News
remains in top spot with 57% channel share.
New to programming, Bradley Walsh & Son Breaking Dad have opened to huge ratings (17.3 TARPs AP 5+) and a 46% channel share.
NZ drama ‘One Lane Bridge’, also new to the top 10 is showing promising signs for NZ local content – securing a 41% channel share and rating of 13.6 AP 5+.