Cisco

Case Study: Cisco New Zealand’s third ‘IT Makeover’ promotion. April 2010.

Goal: To engage a wider range of business people, particularly those who would otherwise have huge apathy towards technology.

Execution: Lassoo created a campaign, allowing many different levels of messaging and engagement. Within a tightly limited budget and across various media platforms (television, radio, online) we achieved editorial coverage, promotional airtime, interviews, adlibs, case studies and brand ads. We also created and managed micro-sites, social media campaigns, and eDMs.

Success: The increasing calibre of entries each year has been testament to the growing understanding, engagement and interest in Cisco. It is likely to go to its fourth year. It has also been pegged as a showcase across NZ and Australia due to this multi-level tactic success.

< back to work